A publication in the UK has apologised after a sexist caption made its way to print.
Cycling Weekly was the subject of intense criticism after a photo of a female cyclist was captioned 'Toke attractive woman'.
The ill-advised caption made waves on Twitter after a member of the Hinckley Cycling Racing Club took to social media to share an image of the coverage.
"So my cycling club made it into @cyclingweekly and this happened. I hope @cyclingweekly apologise. Still a lot of equality work to do it," wrote Twitter user, Carlos Fandango.
The publication were swift to apologise, insisting that the caption was poor judgement on the part of a staff member, and not reflective of the magazine's views.
On Thursday, editor, Simon Richardson, acknowledged the Twitter backlash and issued a statement, saying: "In this week’s issue of Cycling Weekly we published a regular Ride With feature with the Hinckley Cycling Race Club in Leicester."
"Unfortunately during the magazine’s production process a member of the sub-editing team decided to write an idiotic caption on a photo of one of the female members of the club," Richardson continued.
"The caption is neither funny nor representative of the way we feel or approach our work. Sadly in the rush to get the magazine finished it was missed by other members of the team and eventually sent to print."
“We would like to apologise unreservedly to the rider in the photograph, the Hinckley CRC and all our readers. This appalling lack of judgement by an individual is just that, and not a reflection of the culture in the CW office.”
Unfortunately for Cycling Weekly, Twitter users weren't satisfied with the apology, with one member of the public writing: "Simon Richardson: So just the sub to blame? No proofing, no responsibility with you as editor? Seems very much like a company culture issue."
"I manage 500 people in a firm that employs over30,000. Such behaviour would be treated as Gross Misconduct. Blatant sexism isn't a "mistake"" countered another.
Others insisted that the caption merely confirmed what they already understood of the magazine, with one person writing: "More concerned by fact that week after week you produce magazine that gives impression male cyclists are the norm, female are an abberation."
