6 stages that accurately sum up the Black Friday shopping struggle

Nov 24, 2017

6. Prior preparation

As one of our secondary school teachers once, said prior preparation prevents piss-poor performance, and you're applying this little life lesson to the Black Friday sales.

After all, you have your entire party season wardrobe to acquire as well as gifts for the entire extended family.

You've plotted out the best sales, added your fave pieces to your saved items, now it's just a waiting game.

5. On your, marks, get set…

And we're live! You have all your tabs open, ready to conquer the sales.

You're clicking through the virtual rails or dresses, knitwear and winter coats so fast you're in line to get carpal tunnel.

4. Calculations

You've made sure you had a budget and all your ducks in a row, but somehow, you can't choose between those ASOS coats and they both go in the basket. You can live on beans on toast until December, right?

I mean, what monster would actually ask you to choose between that must-have vinyl puffer coat and that nifty little fur number?

3. Bitter disappointment

Those boots you have been lusting after and waiting to purchase all week are completely sold out.

You honestly consider whether you could stuff your feet into a size 3 shoe for 50pc off but we all know that's not going to work.

2. Triumph

Scenes of joy! Those boots may have been divine, but that pair of work-perfect loafers you've just spotted will be joining your work wardrobe sooner than you can say 'add to basket.'

And you've got a pair for your Mum. And your favourite cousin. And your boyfriend's sister.