The holy grail of handcreams is turning 50!

This year, Neutrogena Norwegian Formula, the perfect partner for the hands on, celebrates 50 years of tried and trusted handcare.  The Norwegian Formula name has become synonymous with effective, dry skin relief, one of those classic heritage brands that has stood the test of time.  Today, it remains one of the nation’s favourites, now part of Ireland’s No.1 hand cream brand.

For half a century, we have continued to reach for these unassuming blue and red tubes to bring much needed relief to our busy and hardworking hands.  Neutrogena Norwegian Formula Concentrated Hand Cream, available in scented or unscented variants, works to provide instant and lasting relief to dry chapped hands. Containing 40% glycerin, it’s very effective at relieving skin dryness, restoring and protecting the skin barrier, even in the harshest conditions. Just a dab of this glycerin-rich formula relieves and protects dry and chapped hands, leaving them noticeably softer and smoother and providing hydration even through handwashing.

As Neutrogena Skincare Expert Rebecca Bennett says: “Our hardworking hands are subject to so much wear and tear but very often do not get our attention they deserve until there’s an issue. They are always active, forever exposed to the elements, regularly immersed in water or detergents and in more recent years, washed and sanitized even more frequently than ever. All of this can leave hands dry, sore and even chapped. It’s important to apply a rich and soothing hand cream before dryness can start to take hold. Ingredients such as glycerin draw moisture into the upper layers of the skin and this helps to hold it there for instantly smoother more comfortable hands.”

The original Norwegian Formula Concentrated Hand Cream was created for Norwegian Fisherman facing some of the coldest, most extreme weather conditions on earth. It was under these conditions the fishermen themselves developed a powerfully concentrated glycerin-rich recipe that helped repair and protected their dry, chapped hands like nothing else. In the late ‘60s, a Norwegian salesman met with Lloyd Cotsen, the president of Neutrogena at the time, and left a jar for him to try. After cleaning the factory’s soap vats, Cotsen was able to put the cream to the ultimate test as his own hands had become uncomfortably raw and cracked.  He found just a small amount of the formula provided him with immediate relief. Such were the beginnings of this iconic hand cream and in 1972, a Neutrogena hero was born.

Developed by dermatologists, the concentrated, hardworking formula works immediately with just a small amount needed at each use.  Every palm sized, 50ml tube offers at least 200 applications making it a trusted daily companion and the perfect addition to every home, car or even boat, given its origins.  Or simply pop in your handbag or backpack for reliable hand care while on the go.  Whether you’re a globetrotter or a weekend walker, a sea swimmer or a surfer, a crafter, creator or gardener, or a do-er upper and DIYer, Neutrogena Norwegian Formula is the perfect partner for the hands on. 

The Neutrogena Norwegian Formula range now also includes a range of body moisturisers (from €6.00 RRP) CICA-Repair hand and foot masks (€3.99 RRP) for intensive, 10-minute, foot or hand pamper treatment and Lipcare SPF 20 (€3.55 RRP) for dry, chapped lips.

Neutrogena Norwegian Formula Concentrated Hand Cream is available in scented or unscented variants and retails at €4.99 RRP for 50ml. Widely available from supermarkets and pharmacies nationwide.