THE most effective handcream (which is only €4.99) is turning 50

When a true beauty classic celebrates half a century having already reached its pinnacle as the nation’s favourite, it’s hard to believe the formula can be much improved upon.  But the experts at Neutrogena® have done just that, delivering a masterstroke with new and improved Norwegian Formula® Concentrated Hand Creams, the little tubes of genius hand care that help repair, protect and start healing dry hands from the very first use. 

These dependable skincare staples, in their familiar tubes with red and blue lids, have been a permanent fixture in glove compartments, handbags, kitchen caddies, gardening toolboxes and on bathroom shelves around Ireland for decades. Building on their milestone 50-year anniversary, the brand is going from strength to strength. Neutrogena Norwegian Formula Concentrated Hand Creams are now boosted by antioxidant vitamin E which in combination with a high percentage glycerine delivers a formulation not only offering effective relief from skin dryness but a hardworking one at that, helping to restore and protect the skin barrier, even in the harshest conditions.

The hero ingredient in the Norwegian Formula Concentrated Hand Creams is and always has been the moisture-magnet glycerine, regarded as one of the most effective humectants in skincare thanks to its ability to attract and hold several times its own weight in water.  Now with vitamin E and containing 40% glycerine, the combination of ingredients in the formula helps draw water onto the skin and form a protective layer to prevent the water evaporating over time, leaving hands noticeably softer and smoother.  Neutrogena Norwegian Formula Concentrated Hand Creams offer instant relief, with a formula that starts healing dry hands from the first use and helping to repair, protect and improve the skin barrier function. Just a dab of this concentrated formula works immediately, instantly relieving and protecting dry and chapped hands, providing hydration even through handwashing.  Backed by science, Neutrogena Norwegian Formula Concentrated Hand Creams have been developed with dermatologists and are clinically proven, offering 24-hour moisture and lasting protection in just a drop.  With packaging now made from 50% recycled materials' and also fully recyclable, each 50ml tube offers at least 200 applications.

Whether you’re a crafter or creator, a gardener or a grafter, if you’re looking for a hard-working hand care solution, these little tubes should always be close to hand.  Neutrogena Norwegian Formula, backed by over 50 years of tried and trusted hand care, remains one of those reliable heritage brands that has stood the test of time.  Widely available, you’ll find them in Scented (blue lid) and Unscented (red lid) variants and across the shelves of supermarkets and pharmacies across the country too, retailing at €4.99 RRP each.

The Neutrogena Norwegian Formula range now also includes a range of body moisturisers (from €6.00 RRP) CICA-Repair hand and foot masks (€3.99 RRP) for intensive, 10-minute, foot or hand pamper treatment and Lipcare SPF 20 (€3.55 RRP) for dry, chapped lips.