Gallaghers Bakehouse reveal brilliant new ad campaign featuring Daniel O’Donnell
Gallaghers Bakehouse, the renowned bakery from the picturesque village of Ardara in Co Donegal, has announced the latest instalment to its highly successful 2021 'Bread Made Better, The Secret is Out' campaign. The campaign celebrates the bakery's range of uniquely handcrafted sourdough breads and features Donegal legend, Daniel O'Donnell, in a light-hearted ad campaign created by Edelman.
The light-hearted ad shows how Ardara, the home of Gallaghers Bakehouse, has become the Las Vegas of the Northwest. With tourists from all over the world travelling to sample its delicious bread since Daniel let the secret out about how soft, fluffy, and delicious Gallagher’s Bakehouse is, much to the locals’ annoyance. As a result, Daniel has become a pariah in the town, and must resort to desperate measures to get his fix of Gallagher’s Bakehouse.
Greta Hammel, Chief Marketing Officer for Gallaghers Bakehouse said: “We're thrilled to announce the latest instalment of our Secret Is Out campaign for Gallaghers Bakehouse! Our new range was a game changer for both us and the market, and we couldn't have done it without the support of our wonderful consumers. Thanks to the campaign led by Daniel O'Donnell, we reached more people than ever before and had a lot of fun along the way. In this latest addition to the campaign, we catch up with Daniel in the breath-taking surroundings of Ardara, our beautiful home.”
Gallaghers Bakehouse has been baking delicious fresh bread since 1968 in the picturesque village of Ardara, Co Donegal. But the secret is finally out, and this exciting range boasts all the benefits of sourdough goodness, fermented for a light texture and flavoursome taste whilst full of fibre, offering a bread that is not just tastier but also healthier too. The range is widely available in select Tesco, Dunnes Stores, Supervalu, Spar and Centra stores across the country.
To further support the launch, Gallaghers Bakehouse bread has also partnered with leading influencers, James Kavanagh, TV Chef Lilly Higgins and Sarah Butler, Author Gina Daly, and Sarah Berney.
