Fanta reveals Irish scares ahead of Beetlejuice Beetlejuice release
Ahead of the highly-anticipated release of Beetlejuice Beetlejuice on September 6, Fanta has revealed the top quirky fears that keep the Irish population up at night.
From the horror of unexpected guests showing up to a less-than-pristine house, to the dreaded thought of telling the hairdresser you’re not happy with your new trim, it’s clear that the Irish public’s true fears are very removed from Halloween scares of ghosts and ghouls!
The research is being unveiled to mark the arrival of the limited-edition Fanta Beetlejuice Beetlejuice range of cans, bottles and multipacks cans available in retainers nationwide now.
Ireland’s unique terrors are a hilarious mix of everyday anxieties, with 30% of respondents admitting that unexpected guests arriving when the house isn’t spotless was their top biggest fear.
Coming in at a close second at 29% is the hair-raising fear of telling the hairdresser you’re not happy with your haircut. Rounding out the top three is a classic Irish panic for 18% of respondents – leaving the immersion on.
When it comes to the animal kingdom, 31% of respondents confessed that critters and creepy-crawlies give them the heebie-jeebies. Spiders, in particular, send shivers down the spines of over 10% of people. In spite of these terrors, 74% of the public are bravely battling irrational fears every day.
Laura O’Rourke, Fanta Brand Manager at The Coca-Cola Company explained, “Fanta has a longstanding association with Halloween and this year, we’re thrilled to partner with the new Beetlejuice Beetlejuice movie with our limited-edition Beetlejuice-inspired Fanta cans. And what better way to embrace the fun and freaky spirit of Halloween than by celebrating those unique, everyday phobias that give us all a good laugh.”
Dana Nussbaum, Executive Vice President, Worldwide Marketing at Warner Bros. Pictures added, “We are so thrilled to be bringing the darkly imaginative and ghoulishly creative Beetlejuice Beetlejuice to cinemas this September and are proud to partner with Fanta® on this character’s long-awaited return to the big screen. Fanta® has delivered a truly inventive spin on their product with a limited-edition lineup that pairs perfectly with visionary filmmaker Tim Burton’s iconic creation.”
This year, Fanta is encouraging the world to ‘Summon What You Wanta’ by offering new ways to celebrate Halloween in unique and individual ways. The full Fanta Orange, Lemon and Orange Zero will receive makeovers featuring the Beetlejuice Beetlejuice characters to coincide with the launch.
The new range of cans launches as Fanta and Warner Bros. Pictures announce a global partnership ahead of the release of the highly anticipated movie Beetlejuice Beetlejuice to bring a taste of the Afterlife to film fanatics.
Wanta find the perfect way to get you in the Halloween mood ahead of October 31st? Fanta Beetlejuice Beetlejuice range is available from mid-August in major retailers nationwide, with products also offering exclusive access to the season’s most sought-after new film – Beetlejuice Beetlejuice.
