Gift joy and nostalgia: ‘The Story Of Tayto’ supports charity Alone

Mr. Tayto has got your last-minute Christmas shopping all wrapped up with his new book, ‘The Story of Tayto’. Written with humour and style by popular historian Bobby Aherne, this captivating book contains an illuminating and definitive history of Ireland’s original and most beloved crisp brand, Tayto, spanning 70 years.

Beautifully illustrated with hundreds of exclusive images from the Tayto archives, packed with stories from the past and present, and sprinkled with just a bit of nostalgia for years gone by, ‘The Story of Tayto’ is the definitive insight into the iconic Irish brand and national icon, Mr Tayto. From the invention of the cheese and onion flavour, and hand-packed paper packets in 1954, to Mr Tayto's election campaign, the search for Mrs Tayto, and the rollercoaster of Tayto Park.

Whether you’re shopping for a crisp-connoisseur or a coffee-table book lover, The Story of Tayto is the ultimate gift and perfect “stocking filler”. Encased in a stunning black-and-white cover with eye-catching gold lettering, this book is sure to impress. Pair it with your loved one’s favourite Tayto crisps for the perfect festive treat.

Tayto has long been synonymous with Christmas in Ireland. Christmas Day snacking would not be complete without boxes of Cheese and Onion Tayto, and Mr Tayto’s show stopping Christmas advert last year captured the hearts of crisp and Christmas lovers alike, confirming that it really wouldn’t be ‘Crispmas’ without Tayto.

Tayto will donate €1.00 for every book sold to its charity partner, Alone. Alone is a national organisation that enables older people to age securely in their homes as well as providing befriending services, advocacy and support. Tayto is proud to support Alone.

‘The Story of Tayto’ is available at Eason, Dubray books and other independent bookstores nationwide. Complete your Christmas and give the gift of crisp-lover literature with Tayto.