A new breakfast bar pop-up is giving out free breakfasts this week!

Sep 7, 2023

Introducing the Alprolicious Café, A Breakfast Bar Pop-up to help you own the AM and make every day Alprolicious by having breakfast your way!

Alpro, which has long been a leader in the plant-based revolution are excited to announce the launch of their Alprolicious Café, a pop-up Breakfast Bar which is opening this Thursday the 7th of September.

Open to the public from Thursday afternoon, the pop-up will be serving a free and delicious breakfast from Alpro alongside your favourite coffee. Attendees can experience a breakfast bar packed with Alpro drinks and plant-based alternatives to yogurts, fresh fruit, granola, cereal, plus The Dublin Barista School will be on-hand for any coffee you want. There will also be some tasty treats available made especially for the pop-up from chefs Lili Forberg and Erica Drum.

The pop-up is all about promoting Alpro’s range of delicious and tasty products whilst also empowering consumers to have breakfast their way all day and no matter how you breakfast, Alpro is there to support you.

Stuck in the same routine, day in day out, over a third (34%) of Irish people say they have fallen into bad breakfast habits they simply can’t break away from, with adults eating the same morning meal an average of four days a week – that’s 203 times a year!

But the country has grown tired of starting their mornings the wrong way – with oversleeping (23%), worrying about the day ahead (21%) and skipping breakfast (21%) named as the top morning missteps adults make. So, it’s no surprise 42% of adults want to switch up their morning routine.

Luckily, it seems turning the day on its head can be down to making simple changes, as adults agree tasty, nutritious breakfast options (28%) and not rushing around (27%) are the leading ways they can shake up their normal morning or breakfast routine.

To show people how to own the day, Alpro is hosting a pop-up Breakfast Bar this September for one weekend which will offer a range of delicious and tasty options. The Breakfast Bar is all about empowering consumers to have breakfast their way and to help people understand that however they breakfast, Alpro has delicious products available to start the day in a positive way.

Gillian Furey at Alpro said: “However you breakfast, getting off to the wrong start – whether that’s eating the same mundane breakfast, or consuming negative content online – impacts both our morning, and ability for us to be our best selves from that point on. Switching up your routine and starting the day right with a tasty breakfast and whatever makes you happy can set you up to be your best version of you.”

The pop-up is launching in 56-58 Drury St, Dublin, D02 HT29 on the 7th of September and will be open until Sunday the 10th of September for anyone who is looking for a delicious breakfast throughout their day.

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