Aldi’s spoof of the new John Lewis Christmas ad is total festive genius

Since John Lewis released its Christmas advert earlier this month, there have been quite a few other retailers who've dared to try and compete.

Not Aldi, though. The food giant obviously realised that there's no topping an ad that made almost 18million people cry.

Instead, the folks over there decided to have some fun. Aldi's new Christmas ad shows the Man On The Moon – who we all teared up at thanks to John Lewis – choosing between two telescopes to check out planet Earth with.

One, a John Lewis telescope, has a price tag of £109.95 (€156) while the other, an Aldi version, is just £69.99 (€99).

See what they did there? From the sad piano music to the sad old man, everything is on point.

Watch and prepare to giggle.