BANNED: Gucci forbidden from using ‘unhealthily thin’ model
Discussion surrounding body image is never far from the headlines, with the fashion industry regularly coming in for intense criticism for promoting unhealthy ideals.
Latest in the firing line is Italian heavy-hitter, Gucci, who have been banned from featuring an image of an "unhealthily thin" model in a recent campaign.
According to The Independent, the Advertising Standards Authority has taken issue with an advertisement which appeared on The Times’ website.
Featuring models wearing items from the Gucci cruise collection, the ASA argued that two of the women shown in the original commercial looked "out of proportion".
Commenting on their decision, the ASA argued that the pose struck by one the models "elongated her torso and accentuated her waist so that it appeared to be very small."
They also took issue with that particular model's make-up, stating: "Her sombre facial expression and dark make-up, particularly around the eyes, made her face look gaunt”
Hitting back at the ASA's take on the matter, Gucci argued that while the models were indeed slim, their bones were not visible at any point in the commercial which the brand say was aimed at an older, more sophisticated audience.
What do you think?
Video via Gucci
