Caitlyn Jenner knocks the Kardashians off their top spots
Vanity Fair editors kept the Caitlyn Jenner cover top secret for as long as possible, it has now been confirmed.
They even opted to keep the computer used to design the issue stored in a locked room and disconnected entirely from the internet. Furthermore, the plant where the cover was printed was surrounded by heavy-duty security.
However, it looks like all the hush-hush activity really paid off: After an incredible international response, Caitlyn has most certainly arrived and is going nowhere. Indeed, if the latest rumours are to be believed, she is currently being courted by the likes of MAC for high-profile campaigns.
Of course, in 1976, when we still knew her as Bruce, Ms Jenner broke world records as an Olympic competitor. Fast-forward to 2015 and she’s smashing her step-daughter’s attempts to #breaktheinternet.
The Vanity Fair website is claiming that within the first 24 hours more than 46million users were reading and watching content relating to Caitlyn’s big reveal. By way of a comparison: Kim and Kanye’s Vogue cover shoot video has amassed some 825,000 views after a year; Caitlyn’s has notched up 17million views just since Monday.
And it’s not just Kim’s attempts at celebrity domination that are being smashed by her step-parent: Kanye West joined Twitter in 2010, and 24 hours later he could lay claim to 200,000 followers.
But Caitlyn broke the 1million milestone in an incredible four hours. So the Twitter universe is definitely #teamcaitlyn, with plenty of our favourite celebs such as Anna Kendrick and Lena Dunham tweeting their support after the big reveal.
Congratulations Caitlyn
— Anna Kendrick (@AnnaKendrick47) June 1, 2015
I just want Caitlyn Jenner to take me out and teach me how to drive a stick shift in heels.
— Lena Dunham (@lenadunham) June 1, 201
now that's a cover. https://t.co/jPxSxMNwZ4
— Kendall Jenner (@KendallJenner) June 1, 201
CAITLYN!!!!!!!!!! Love this. So happy for her. https://t.co/YOo4kdBOJl
— kerry washington (@kerrywashington) June 1, 2015
A publishing insider even told the New York Daily News that “Caitlyn is killing Kim” in terms of online supremacy.
We can’t imagine that’s going down so well with Kim or, indeed, her momager Kris Jenner.