Caitlyn Jenner scores campaign with a MAJOR make-up brand
Caitlyn Jenner has just been announced as the face of a new campaign with probably one of our most beloved beauty brands.
Yep, the Kardashian starlet has partnered up with none other than MAC Cosmetics to be the face of a signature lipstick shade aptly entitled Finally Free.
Oh and it's all for a good cause.
"100% of the selling price goes to the MAC AIDS Fund Transgender Initiative, to further its work in support of transgender communities," said a press release for the lipstick.
While the shade is yet to be revealed, MAC said that this is a product that: "champions all ages, all races and all sexes."
And it seems that no one is more excited about the launch than Caitlyn herself, who posted a campaign image to her Instagram yesterday.
"MAC was the first to come to me, and a company, I realised, that would really make a big commitment," said the 66-year-old.
"I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in some cases, mainly to AIDS and HIV causes, and I was wondering if they were interesting in doing something specifically geared towards trans issues because we need funding.
"MAC is a global company. It’s in places around the world where not just trans issues, but women’s issues, are a major subject that you have to talk about."
The lipstick will be available in stores April 7.
