Chloe Grace Moretz apologizes for Snow White’s body shaming ad
Chloe Grace Moretx has responded to the intense wave of backlash which followed the advertising for her upcoming movie Red Snows and the 7 Dwarfs.
The movie is based on the original Snow White fairytale, but with a twist.
'What if Snow White was no longer beautiful?' reads the new advertisement for the flick, a slogan which stands beside a comparative image of Snow White, one image shows a tall and slim version, the other a short curvy version.
I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
The spin-off movie is causing outrage on social media, and was even called out for fat shaming by positivity advocate Tess Holiday.
Chloe Grace Moretz, who voices Snow White in the upcoming children's movie, has taken to Twitter to apologise and share her thoughts.
'I have now fully reviewed the marketing for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team,' she said.
'Please know I have let the producers of the film know,' she continued.
'I lent my voice to a beautiful script that I hope you will all see in its entirety.'
The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control https://t.co/HZP2ydPCAX
— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
'The actual story is powerful for young women and resonated with me.'
'I am sorry for the offence that was beyond my creative control.'
The reaction to Tess Holliday's tweet, in which she tagged Chloe, was shock and outrage.
How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? @ChloeGMoretz pic.twitter.com/PVhgwluGTM
— Tess Holliday (@Tess_Holliday) May 30, 2017
'No wonder kids have issues with body image,' said one.
'Enough of the size shaming. We are all unique and thus beautiful in our own way.'
'I'm willing to give the film a chance, but I agree that this ad sends a negative message, and probably could have been done differently,' said another.
