Cringe! Rita Ora FORGOT her act’s name LIVE on last night’s X Factor

Even with a total revamp this year, The X Factor is struggling to keep ratings up – in fact last week's results show pulled in less viewers than Antiques Roadshow in the UK.

With that in mind, we reckon ITV producers were either furious or delighted with Rita Ora's on-air gaffe on Saturday night.

After all, forgetting your contestant's name isn't exactly professional, but it's one way to drum up some extra publicity for the show.

The singer was introducing Monica Michaels for her Reinvention Week performance when she went blank, completely forgetting the contestant's name.

"Coming up next we have someone who is amazing," she confidently told the audience, before stumbling and adding, "It’s my girl… It’s my girl…"

Simon Cowell can be heard in the background saying, "Who is it? You’ve forgotten, haven’t you?" while Rita hunts for a clue in her notes.

In the end Cheryl shoots her some VERY evil eyes and mutters "It's Monica," while Rita laughs the whole thing off, saying "I'm only joking, it's Monica."

Talk about an awkward moment. Take a look below from 0:55:

Even from early on in the new series, Rita has been less than committed, pulling out of auditions due to other commitments.

Hopefully she gets her act together in time for next week.