‘Don’t look at my search history!’ Google’s new tool is EVERYTHING

The internet is a weird and wonderful place where you can find information on pretty much everything.

And while we could use it to broaden our knowledge on a vast range of subjects, most of us use it to search for answers to questions we’re too embarrassed or lazy to ask other people.

‘How to tell if you have a fungal infection’, ‘When do I have right of way?’, ‘Can you break a penis?’; the list goes on.

And while the powers that be at Google quickly realised we’re a mortifying bunch of people, and swiftly provided features which allowed us to delete entries, that didn’t stop most of us seizing up when opening our Google app in view of anyone else or finding ourselves stunned by some of the ads targeted at us.

But now, according to Wired, those tech wizards have gone one step further.

Launching a new tool called My Activity – which combines data history from all of its services – Google allows you to delete entries based on topics, services or date ranges ,and lets you in on just how much those Googlers know about you.

Further to this, they have introduced a feature which – if enabled – can harness information from your Google account and ultimately improve the advertisements you see while online.

While Google already uses this feature to customise ads within its own services, the new tool will actually feature on ANY site which uses Google’s AdSense service.

Users will have to opt-in to avail of the service, so if it’s not for you, you don’t have to get on board, but it does sounds like a sweet way to keep track of how much you're being tracked.