Finally! Penneys Build-your-own eyeshadow palettes are en route
You know that feeling of wanting to buy a pricey makeup palette, but you know you'll never wear one or two of the shades?
That feeling is about to be resigned to history thanks to a nifty little beauty concept Penneys just rolled out.
Penneys latest beauty venture has us feeling all kinds of inspired, as it involves customising your very own palette.
The Custom Eyes concept means that Penneys patrons can create a bespoke eyeshadow palette for themselves.
Usually the unique territory of high end brands, build-it-yourself palettes have reached our favourite high street haven.
The palettes themselves, launching in stores this month, come in two size options, a quad for €2.00, or a set of nine for €3.00. Not too shabby.
However when it comes to a bargain, the shadows themselves are where you are getting your moneys worth.
Each single shadow comes in at a mere €1.00 each, so building the perfect palette is magnificently affordable.
Even after you have filled your Custom Eyes palette to the brim, the 4-pan palette comes in at just €6.00, the 9-pan filled palette comes to €12.00.
The shadows come in both matte and shimmer finishes, depending on what kind of Instagram-worthy makeup look you're angling for.
The shadow sets are landing early this month, so prepare to battle it out for the best shades.
