Genius! US road signs use Taylor Swift lyrics to promote safe driving
While fans of Taylor Swift may have had mixed reactions to her latest material, it looks like road safety authorities in the US have found a pretty interesting way of using her lyrics to promote safe driving.
The Iowa Department of Transport has cleverly adapted a line from Taylor's Look What You Made Me Do as part of its “zero fatalities” campaign, which encourages road user to put down their phones while driving.
Overhead signs now read: "I'm sorry, the old Taylor can't come to the phone right now.. she's driving.”
A spin on the original lyric: "I'm sorry, the old Taylor can't come to the phone right now.. Why? 'Cos she's dead."
With a new theme rolled out every week, drivers are encouraged to send in safety messages to appear on the state's 70 overhead boards.
According BBC Newsbeat, the messages must be short and sweet in order to catch drivers' attention, and must not exceed 18 characters.
And this isn't the first time road users got creative with their submissions.
Last year's Pokemon Go craze was also used to highlight the high number of road fatalities, while Star Wars references were all the rage in 2015.
this is on all the road signs in Iowa pic.twitter.com/8bXZWed0LN
— Arianna (@ariannaterese) July 25, 2016
Clever #starwars fan in charge of #iowa road signs pic.twitter.com/W6Wz7WKFui
— Alissa (@AMarieL87) May 4, 2015
Hands up who would love to see these on the M50!
