Get excited guys, H&M is launching an amazing new brand in autumn
H&M is one of our favourite high street brands, so imagine our excitement when we heard that the fashion giant was branching out into a new stylish endeavour.
H&M, who already curated Monki, COS and & Other Stories, has announced that it will be creating a new brand called Arket.
The new concept is launching at the end of the summer.
The new brand is set to focus on “a broad yet selected range of essentials for men, women and children, as well as a smaller, curated assortment for the home,” according to a statement acquired by WWD.
The new stores aim to be a modern day market, and will include coffee shops on the premises.
The new brand will sit at a"slightly higher price segment" than H&M, and will emphasise "materials, function, and fit."
Arket’s first retail store will open on London's Regent Street in autumn of this year.
It is launching in 18 European markets, but it is unclear yet whether Ireland will be one of them.
We're keeping our fingers crossed!
