Get involved in the Chime for Change campaign

Stand up for girl power by getting involved in the Chime for Change campaign and help Kellogg’s Special K spread awareness for girls’ and women's empowerment.

Launched in 2013 and founded by our favourite Beyoncé – can this woman do no wrong?! – Frida Giannin and Salma Hayek Pinault, Chime for Change has to date funded more than 390 projects to support girls and women in 86 countries through 132 non-profit partners. Talk about doing it for the girls!  

As part of the campaign, Kellogg’s has redesigned 18.5 million Special K boxes, the first big step towards reaching 25 million households. You can join the campaign and give your support by going online and voting for the projects you would like to see funded. It won’t take long – you can do it while eating your brekkie!  

In Ireland, Kellogg’s Special K is helping Barnardos to fund their Teen Parent Support Programme. The children's charity works with pregnant teenagers and young mums who are at risk of leaving education to support them to stay in school enabling them to achieve their full potential in life.

Since its pledge to the cause earlier this year, Kellogg’s Special K has already funded a number of life-changing projects including a programme in Peru to provide 100 school girls with daily hot meals, a project in Tanzania to supply 5,000 female farmers with the training they need to build a steady income for themselves and a project in Guatemala helping to build clean cookstoves that eliminate up to 80% of toxic smoke that kills women and children.

Reaching 25 million households forms part of a unique commitment that Kellogg’s Special K has made. The 25:25:25 commitment aims to share the campaign with 25 million households in Europe within the first year, inspire 250,000 voices to “chime in” and join the movement, and improve the lives of 25,000 girls and women through Education, Health and Justice Projects.

Chime for Change Co-Founder Salma Hayek Pinault said: “In the 18 months since the Chime for Change campaign was launched, we have been able to make a significant difference for girls and women around the world, fighting injustice and inequality through empowerment. Brands like Kellogg’s Special K have the ability to help the campaign reach millions more, making our collective voice even louder and even stronger. We are grateful for their support.”

So go on, #ChimeIn !