Here’s FIVE reasons why popcorn should be in your trolley

When we saw doughnut shops popping up all over the city with a million and one flavour variations, we knew it was just a matter of time before another snack food got an upgrade.

From Kale to avocado, modern living has made sure that nothing stays in its original form for too long.

And it looks like popcorn is next in line for a transformation as its set to be the next big trend when it comes to snack food.

Yes, just like chokers are ‘totally in’ right now so is the beloved movie snack – but not quite how we remember it.

 

Original

The OG treat that, on a good day, our mams would have slipped into our lunch boxes earning us lunchtime bragging rights.

Consumed in high doses in cinemas across the country, the salted popcorn conjures up memories of scary movies and many a bad date.

Sweet

We knew trouble was a brewin’ when we started to see sweet flavoured popcorn on the shelves.

Did we trust it? Hell no.

Did we like it? YES we did.

Note: It was at this time that we knew we were in for a popcorn awakening.

Is it a crisp?

The next step was venturing into lands which had always been occupied by the trusty potato.

We’re talking cheese and onion and salt and vinegar.

Now while we didn’t wholeheartedly support this decision we never blame a guy for trying.

Full throttle

'Go hard or go home' was obviously mentioned once or twice in this meeting when the popcorn gods decided to go crazy with flavour.

We were apprehensive but this is when we made our relationship with popcorn official and committed to any flavours the world would throw at us.

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We’re talking coconut, peanut butter, kale, almond and feta – all the food items that have become regular visitors to our Instagram feed.

Yes, popcorn has ensured a place in our shopping trolley with the sheer mention of almond butter.

 

With all this inspiration we’re sure you’re brimming with ideas for the next big popcorn flavour.

Well if so, this competition is just for you.

Premium popcorn brand, PROPERCORN is launching a ‘crowdseasoning’ initiative in pursuit of flavour perfection, to find the newest addition to its collection of popcorn.

Inviting you to create your very own signature seasoning in PROPERCORN’s virtual flavour factory, Institute of Flavour, you could be in with a chance of seeing their flavour listed in stores nationwide and winning a lifetime supply of popcorn.

All you have to do is visit the Institute of Flavour’s website and get creating.

 

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