‘I am the one who brews!’ YouTube adores Bryan Cranston’s coffee ad

It may have been lurking on YouTube for the best part of a decade, but we have Giuliana Rancic to thank for bringing this cracker of a Bryan Cranston commercial to the attention of the wider world last night.

While shooting the breeze with Screen Actor's Guild Award attendees, the E! host spotted the Breaking Bad star, and decided to use the opportunity to remind the actor that no matter how far you come in the industry, you're only one YouTube upload away from total mortification.

After being reminded that he starred in a particularly cheesy ad for Carnation Coffee Mate back in 1988, Bryan assured Giuliana that his appearance quickly became part of family folklore.

"My mother could never remember if it was Coffee-mate or Cremora," he said. "And she would say, ‘I love that Cream-mate creamer! I use that in my coffee all the time.’"

Unsurprisingly, members of the public, who happened upon the ad before Giuliana's big reveal last night, wasted no time referencing the star's biggest work as Walter White in Breaking Bad.

"I am the one who brews!" wrote one while another added: "I don't make the coffee. I AM THE COFFEE!"

We'll let Bryan take it from here…