Instagram responds to claims that it ‘hides’ content from 93% of users

Instagram has become part and parcel of our daily life – and while we may scroll endlessly just for fun, some people rely on the app to supplement their income. 

Influencers need engagement on their Instagram content in order to monetise it and work with brands, and in recent weeks, many have taken to social media to complain their their engagement is taking a downturn.

Theories have emerged that perhaps Instagram is decreasing people's reach on the app in order to entice content creators to boost their reach with a paid-for ad. 

We’ve noticed an uptick in posts about Instagram limiting the reach of your photos to 7% of your followers, and would love to clear this up.

— Instagram (@instagram) January 22, 2019

Many influencers have noted that their engagement is as low as 7% – and the app has taken to Twitter to respond. 

'We’ve noticed an uptick in posts about Instagram limiting the reach of your photos to 7% of your followers, and would love to clear this up,' reads a series of tweets from @instagram. 

'What shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how many people you follow, etc.'

'We have not made any recent changes to feed ranking, and we never hide posts from people you're following – if you keep scrolling, you will see them all.'

'Again, your feed is personalized to you and evolves over time based on how you use Instagram.'

Not everyone is convinced by the statement, with arguments ensuing (as always) in the comments section.