‘It looks like dirt…’ makeup mogul Bobbi Brown does NOT contour, so

It's by no-means a brand-new beauty technique. Still, when Kim Kardashian revealed that she relied on contouring to achieve her perfect red-carpet makeup look, just about everyone started similarly highlighting, toning and sculpting.

But while the Kardashian-Jenner clan remain firm-fans of the practice to this day – one makeup mogul strongly disagrees with its popularity. 

“When I see contouring on people’s faces it looks like dirt,” Bobbi Brown told the New York Post.

“As a beauty expert, I believe in individual beauty, and it’s just not my aesthetic. We don’t need to be contouring like the Kardashians.”

Instead, the 58-year-old Chicago-native champions a natural, healthy and fresh face: she says we should all be highlighting our natural cheekbones with a creamy rouge, or else a moisturiser that gives a subtle glow.

“The contouring trend is so wrong because it tells women there’s something wrong with their face,” Ms Brown added. “There’s beauty in a full face, so I don’t like to paint in a cheekbone that doesn’t exist.”

That's not all: Bobbi went on to dismiss the big-lip look that Kim's little sister, Kylie Jenner, has made so famous. 

“Lip-plumping and fillers never work,” she says. “We’re not all born with Angelina Jolie lips… and whoever said small lips aren’t beautiful?”

Ms Brown suggests lining lips with a soft purplish pencil – like the €22.50 Bobbi Brown lip liner in Bobbi, a shade she designed for herself – for a faint enhancement.