It’s official! Boohoo is now the new owner of Nasty Gal enterprises
After many rumours and months of negotiations, Boohoo has landed ownership of Nasty Gal.
The finalisation of the sale to boohoo.com was made today, and if you're worried about the style of Nasty Gal changing, fear not, because a core team of original NG employees will be based out of LA to "ensure the DNA of the brand remains."
Throughout the years, Nasty Gal became popular for offering distinctive style of both modern and vintage pieces, and after the rise of former CEO Sophia Amoruso, we all fell in love with the quirky fashion site.
Boohoo believes that bringing NG to its group will offer customers something different, and the company is going to grow worldwide because of it.
NG will continue to offer a range of clothing, shoes and accessories under its own label, and there are already plans to design exclusive collections for later this year.
Boohoo Group Joint CEO and interim CEO for Nasty Gal, Carol Kane said: “We are thrilled to have Nasty Gal as part of our family, and are excited by the opportunity to expand the company into international markets.
"This is a distinctive brand with a fiercely loyal customer base, and we are committed to preserving that as we move forward into a new chapter.”
We're looking forward to seeing what Boohoo will bring to one of our fave brands.
