ITV is going OFF air for an hour… Just so you can go running instead

ITV and all of its seven channels are being switched off for an hour.

The broadcaster's aim is to encourage people to go outside and exercise instead of watching TV.

So, now when you switch on ITV on Saturday August 27 at 9.30am, you'll be met with a blank screen and the message, "We've gone running – why don't you join us?"

The channel has also teamed up with thousands of sports clubs across the UK who will welcome anyone into their clubs during the hour to try out a new sports or play on the pitches.

The channels which are planned to be taken off air are ITV/UTV, ITV2, ITV3, ITV4, ITVBe, ITV Encore and CITV.

What do you think? Would you hop on board if RTÉ did something similar?