Kick off the new year with an Ella & Jo skin transformation
With the new year in full swing, it’s an ideal time to reset, refresh, and prioritise your well-being, and with the help of Ella & Jo, you can do just that!
Ella & Jo are kicking off their Fresh Start Campaign across their social channels, which starts on January 1. This genius initiative has been designed to help you refine your skincare routine, build your confidence, and help you to achieve your most radiant, hydrated, and healthy complexion yet.
Niamh Ryan, co-founder and skincare therapist, started the campaign during lockdown and it has since grown into an annual tradition for people across the world.
In 2025, the campaign is stepping it up and will feature expert advice, interactive experiences, hands-on product demos and exclusive giveaways. From daily Instagram Lives featuring expert-led “In Talks With” sessions, renowned beauty gurus sharing their insider secrets, and a personalised skincare quiz to uncover your perfect routine, every element has been designed to make your skincare journey both inspiring and effortless.
Co-founders Charleen and Niamh will team up with top UK and Irish MUAs for dynamic live discussions packed with insider tips and tailored product recommendations to meet your skin’s unique needs. You’ll be able to explore engaging topics, like mastering flawless skin prep before makeup, harnessing the power of hyaluronic acid, addressing weather-driven skin concerns, and setting the stage for your skin’s ultimate fresh start for the year ahead.
Whether you’re a skincare fanatic or a complete novice, these insights will help you create rituals so effective and enjoyable, you’ll want to carry them on throughout the year – ensuring radiant, healthy skin becomes your everyday reality!
To celebrate the expansion of the skin-loving campaign, the award-winning brand is launching exclusive bundles to guide you on your new skincare journey. To help you get started, Ella & Jo has unveiled the Fresh Start Skincare Bundle. This is a carefully curated collection of essentials crafted to support you in their 28-day Fresh Start skincare challenge and jumpstart your routine.
This bundle includes:
- Melt the Day Away: A luxurious cleansing balm to effortlessly remove makeup, dirt, and impurities.
- 3-in-1 Mist: A hydrating mist that refreshes, tones, and sets for all-day moisture.
- Hydrating Serum: Packed with Hyaluronic Acid to deeply hydrate, plump, and smooth.
- Mini Plump & Protect: A rich day cream that locks in hydration and shields your skin, with SPF 30.
- Mini Relax & Renew: A deeply soothing and restorative night cream to support overnight skin recovery.
After an indulgent festive season, one of the standout ingredients in this powerful bundle is hyaluronic acid – a hydration hero celebrated for its remarkable ability to hold up to 1,000 times its weight in water. This powerful ingredient intensely hydrates, seals in moisture, and boosts elasticity, resulting in a plump, smooth, and glowing complexion. Suitable for all skin types, hyaluronic acid also minimises the appearance of fine lines, promoting a naturally balanced and radiant glow.
Ella & Jo’s Fresh Start Bundle retails for €110/£98. Tune into Ella & Jo’s social media for more details of their Fresh Start Campaign, and peruse and purchase their full line of award-winning skincare products at www.ellaandjo.ie.
