Kim Kardashian wins $2.7 million in damages against Missguided
Kim Kardashian has won $2.5 million in damages after accusing fast fashion brand Missguided of imitating her outfits.
The reality star and fashion mogul has won her lawsuit and $60,000 in lawyer fees after taking the brand to court in America.
TMZ reports that Kardashian claims Missguided was "using her name and likeness" without permission in order to sell knock-offs of her Yeezy dress.
Going through old fitting pics & found this gold look that Kanye made for me for my Miami trip last summer (I went w the neon vibes instead) P.S. fast fashion brands, can you please wait until I wear this in real life before you knock it off? pic.twitter.com/MZiGLmC0yI
— Kim Kardashian West (@KimKardashian) February 8, 2019
The win was allegedly as a result of Missguided failing to respond to the suit, and as a result the star was awarded the millions in damages by default. The mum-of-four originally sought $10 million
According to the US publication, the court ruled in favour of the 38-year-old because the Missguided website features "entire pages dedicated to selling and knocking off dresses inspired by Kim."
The issue is their use of images to falsely pretend that Kim Kardashian endorse the brand.
It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas.
— Kim Kardashian West (@KimKardashian) February 19, 2019
Kim took to Twitter in February to slam the brand's copycat ways, writing;
"It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas."
Fans were quick to point out that her younger sister Kylie has taken ideas from young designers too, but that's a whole other story. Kim is known for wearing clothes from some of the world's most revered designers.
Only two days ago, I was privileged enough to wear a one-of-a-kind vintage Mugler dress and in less than 24 hours it was knocked off and thrown up on a site – but it's not for sale. You have to sign up for a waitlist because the dress hasn’t even been made to sell yet.
— Kim Kardashian West (@KimKardashian) February 19, 2019
The affordable fashion company responded Kim's frustrated tweet to by writing, "The devil works hard but Missguided works harder. Kim Kardashian: You've only got a few days before this drops online."
The brand is apparently now permanently banned from using Kardashian's trademarks and likeness to market it's merchandise.
Missguided, founded in 2009 in Manchester, has never been shy when it comes to replicating looks of celebrities and certain images to promote it's website.
Feature image: Instagram/@kim_kardashian_west2019
