L’OCCITANE launches eco-friendly packaging: recycled & recyclable for sustainability

Reducing Waste is a commitment at the core of L’OCCITANE, and a topic that is more prominent now more than ever. Over the last few years, the business has made ambitious targets with regards to reducing plastic consumption and they are well on track to achieve them. By 2025, they aim for 100% of their bottles to be made from 100% recycled PET plastic. 

They are passionate about the reduction of single use plastic and urge customers to reduce their plastic purchases by switching to the more sustainable, refillable options that are available which launched in 2008.

As part of the next step in their eco-conscious journey, L’OCCITANE is excited to announce the relaunch of three of their best-selling eco-refills now housed in a 100% recyclable bottle.*

L’OCCITANE’s refill initiative began back in 1976 when the brand was founded. Olivier Baussan sold his products at markets around Provence and encouraged customers to bring back the glass bottles to be used again; or recycle them at a local glass factory in Nice. Due to the scale of the business and customer complaints about the glass bottles being impractical in bathrooms, L’OCCITANE transitioned to plastic bottles. Today L’OCCITANE encourages customers to refill these bottles where possible. The current L’OCCITANE refill pouches were launched in 2008 and are available in 15 different product lines. The primary benefit of eco-refills is that they use up to an incredible 98% less packaging in comparison to the original containers. This represents a saving of 121 tonnes of plastic in 2018!

“Our multifaceted approach is key to helping us tackle pollution caused by waste, since there is no single miracle cure to the problem. We have put a particular focus on reducing waste, by trying to eliminate unnecessary or single-use packaging. Where packaging is still needed, we will continue to promote a circular economy, using recycled and recyclable materials.”

David Bayard – Packaging R&D Director at L’OCCITANE

L’OCCITANE’S REDUCING WASTE COMMITMENTS

The bottles will be made from 100% recycled plastic by 2025. 100% of our plastic, packaging will be recyclable, reusable or compostable by 2025. 100% of stores around the world will offer a recycling service by 2025. Eco-design: they have replaced 2 million plastic spatulas with a cardboard equivalent since 2020.

Almond Shower Oil Eco Refill 500ml • €35

When in contact with water, the Almond Shower Oil transforms into a delicate foam that gently cleanses and nourishes the body. Thanks to its unique oily texture and almond oil extract, it leaves the skin feeling plump, silky smooth and deliciously fragranced for a long time! This refill’s clever design makes it easy to pour and replenish your favourite shower oil!

Shea Verbena Soap Eco Refill 500ml • €26

Introduce the crisp scent of Verbena to your hand wash routine for instant freshness. Containing nourishing shea butter and soothing aloe-vera extract, hands will be left feeling soft and cared for with ingredients that are gentle enough for dry, sensitive or damaged skin.

Shea Lavender Soap Eco Refill 500ml • €26

Enriched with purifying P.D.O lavender essential oil from Haute- Provence, this soft hand-wash leaves hands clean, fresh and pleasantly scented. Suitable for dry and sensitive skin.

Limited Edition Forever Bottle • €4

Designed by artist Louise Lockhart, this limited edition Forever Bottle is a chic addition to any home. With its bespoke playful and floral detail, the bottle can be refilled with the L’OCCITANE Eco-Refills. There are 25 Eco-Refills across skincare, body care and haircare which save an average of 85% less plastic. The bottle can be used at one of the 12 refill fountains in select boutiques across the UK & Ireland.

*Depending on local recycling capabilities