LOL forever! BBC rip it out of themselves over a guest MIX-UP

BBC earned themselves hero status on Twitter this weekend after they wasted no time ripping it out of themselves over a pretty awkward moment on BBC Breakfast last Saturday.

Taking to the social media platform, the good folk behind the popular morning show shared a moment which hosts Rachel Burden and John Kay would probably rather see left on the cutting room floor.

Under the impression they were set to interview an intrepid mountaineer, John Kay began the segment with a lengthy introduction.

"A former British serviceman Leslie Binns turned around to save a woman while she was on her track, but he's now attempting to scale the world's highest mountain – AGAIN, he's going back, and he joins us now in the studio ahead of his next mission," John told viewers.

When you have the wrong guest on @BBCBreakfasthttps://t.co/vDIqUc7H8x pic.twitter.com/vDRxTqdgIO

— BBC News (UK) (@BBCNews) January 7, 2017

With both hosts and their guest sitting in front of a screen featuring Leslie Binns, the guest – who we now know isn't Leslie Binns – was forced to draw his hosts' attention to the fairly epic blunder.

"I think you have the wrong guest sir," Dr Todd Landman, a professor of political science and pro-vice chancellor of the University of Nottingham, told John and Rachel in a moment which had everyone viewing cringing into their sleeves.

And before Twitter could tear the show apart, BBC went on serious damage control and quickly shared the cringe-worthy footage with anyone who might have missed it before reminding the public that this wasn't, in fact, their first case of mistaken identity.

We mean, remember Guy Goma?!