Miley’s ‘sexually suggestive’ MAC ads have avoided a UK ban
Miley Cyrus appearance in a new MAC ad campaign caused quite a bit of commotion of late.
The new MAC Viva Glam ad shows a rhinestone and sequin swimsuit clad Miley posing in front of a mirror sporting some bright red lippy. Unlike her Instagram snaps, Miley is otherwise covered up aside from baring an awful lot of leg.
However, the British Advertising Standards Authority was called in because of complaints that Miley’s ads were “overtly sexual” and “unsuitable for display as posters in public areas where children could see them,” reports the Guardian.
MAC were quick to defend the ads, which were shot for their AIDs charity Viva Glam campaign. They described Miley’s pose as “confident” with a “defiant stare” which was supposed to attract viewers to her eyes. Not the rest of her body.
Some complaints took issue with the fact that Miley's crotch was visible in the reflections of mirrors where the posters hang.
The ASA did not agree completely with MAC’s take on the photos but said:
“While we considered that the images in all three posters were sexually suggestive, we concluded however, that they were not overtly sexual and unlikely to cause serious or widespread offence.
The ASA had said that the ads should not appear within 100 metres of schools. This was something which MAC had made clear themselves when they booked the campaign with billboard and poster media owners.
