Multiple complaints about anti-abortion billboards rejected by ASA
In January, a billboard appeared in a number of locations in Northern Ireland.
The anti-abortion sentiment of the billboard prompted numerous complaints to the British Advertising Standards Authority.
'100,000 people are alive today because of our laws on abortion. Why change that?' reads the ad, ran by pro-life lobby group Both Lives Matter.
Tomorrow, after a five month investigation involving an independent statistician the ASA release their ruling on the claim in our advert… pic.twitter.com/h21CcZBr1d
— Both Lives Matter (@BothLivesMatter) August 1, 2017
However, today the British Advertising Standards Authority has rejected the complaints after ruling that the advertisement was not misleading and not in breach of its code.
14 complaints were filed against the billboards.
The complaints claimed that the billboards sentiment was misleading.
'On balance, we concluded that the evidence indicated that there was a reasonable probability that around 100,000 people were alive in Northern Ireland today who would have otherwise been aborted had it been legal to do so,' reads an ASA statement, according to the Irish Examiner.
'Because we considered that readers would understand the figure to represent an estimate, we concluded that the claim was unlikely to materially mislead readers.'
The estimated calculation was made by the anti-abortion group.
Feature image: Both Lives Matter
