Online retailer faces huge backlash over ‘disrespectful’ plus-sized ad
While it may seem like the fashion industry is making strides towards body positivity and self-love, not every company seems to be on the same page (or planet for that matter).
Wish.com, a popular online-shopping service, has come under fire after it used slim models to advertise plus-sized women's tights.
Sure, it's no secret that in the past thin models have been employed to advertise larger clothes, but it's almost 2018 and we're better than that.
How Wish advertise tights for plus size women hahahaha. pic.twitter.com/ABF31GTV6G
— Gaz Phizmas (@Phiz_Bomb) December 5, 2017
The ads in question show tiny models stretch the plus-sized tights in bizarre poses, in what can only be assumed is an effort to demonstrate their bigger size.
The models can be seen in various positions, with some even managing to fit their entire bodies into the garment.
Needless to say, customers were disgusted by the "disrespectful" images, with many even taking to twitter to ask the question in everyone's lips: 'Why not hire a plus-sized model?'
So I'm shopping online for plus size tights, and in the pictures for the advertised tights are pictures of regular sized models using their arms to stretch them out as far as they can. Gee, thanks internet.
— Robyn Flynn (@robynlisaflynn) November 29, 2017
Duh. Disrespectful. AND why wouldn’t you just have an actual plus-sized woman model your friggin plus-size tights? https://t.co/dF0iw2YB9D
— Zorilla (@ZoyaRobbins) December 10, 2017
Ah yes, because why let a plus sized model wear plus sized tights when you can look at skinny models giving themselves a ‘sexy wedgie’…
— (@nikkitealeaf) December 10, 2017
it is a pretty nonsensical way to advertise plus sized tights. If Im buying XS pants would I want to see how tight they look on someone who wears an XL? Makes Zero Sense to advertise this way
— Mestizo Street KoЯn (@tokengoth) December 10, 2017
