Organic food is a big hit with us Irish

The organic food industry in Ireland is having a great year with annual sales valued at €99.1 million – which means the industry could be back to its best days. In 2010, sales were at an all-time high at €106 million.

According to a survey, the average organic food consumer is a female urban-dweller in the wealthier ABC social class, and 73% of us said we’d buy something that was ‘local organic’ rather than just ‘organic’.

We like to go organic for special occasions too – 66% of shoppers said they would be more likely to buy organic if they were preparing a romantic meal at home.

Hmm, hopefully this means organic food will get a bit more affordable!