Oscar winning actress named as new face of Lancôme

Oscar winning actress, Lupita Nyong’o has been named as the new face for French beauty brand,  Lancôme.

Lupita, who won an Oscar for her role in 12 Years a Slave, is set to feature in Lancôme’s new September 2014 campaign.

Speaking about the announcement, Lupita said: “I am truly honoured to join the Maison Lancôme a brand with such a prestigious history that I have always loved.”

Lupiat also spoke about her admiration for the company and the way in which Lancôme represents beauty for women, “I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to herself.”