Penneys went ALL out with their outrageously glam US launch party
Penneys will launch in the States as Primark USA in just six days' time, and the Irish retail giant kicked off the celebrations in style last night.
Although the first store will actually open in Boston's Burnham Building, guests headed to a swanky pop-up restaurant in New York's West Village for an incredibly glam event, organised in collaboration with fashion site Refinery29.
New York's fashion elite sipped on wine and champagne as they waited for their food, sitting amongst lush green table settings and tall white candles.
But it was the place settings that really had us green with envy. Instead of a placeholder card, each guest got a personalised bracelet showing their name spelled out in beading.
And HOW gorgeous is that matte gold cutlery?
Of course it wasn't long before the friendship bracelets were put to the test.
Too cute.
On hand to host the evening was Gone Girl actress and Blurred Lines star Emily Ratajkowski, who tucked into some pasta after kicking off the proceedings.
The 24-year-old looked downright stunning in a high-necked crop top and black crushed velvet pencil skirt, the latter of which was a steal at €10 from Penneys itself.
Other high-profile guests included The Bachelorette's Andi Dorfman, New York Fashion Week creator Fern Mallis, singer Caroline Vreeland and model Natalie Suarez.
We Wore What's Danielle Bernstein wowed in a tan fringed jacket, also from the Penneys AW15 collection. Win.
Prior to the launch day, fashion bloggers across the US were sent a goodie bag including the new season catalogue and a pink selfie stick, for those all important outfit photos.
If these first snaps are anything to go by, Penneys is going to be a HUGE hit Stateside.
*checks flight prices to Boston*
