Swoon! Penneys on O’Connell St looks oh-so glam after a revamp

Penneys has gone global over the last year with stores opening up in the US, Spain and most recently France. With level upon level of immaculately arranged clothes and accessories, beauty salons, phone charging areas and entire walls of cosmetics, these are no ordinary Penneys stores either.

After every new megastore opening we've lusted over the pictures on Twitter and Snapchat, all the while wondering when our humble Irish stores would get the same uber-glam treatment.

Shoe heaven! #PrimarkUSA pic.twitter.com/8obY3JmRDa

— Primark (@Primark) September 10, 2015

Well, it seems we didn't have long to wait, as one Penneys branch in the heart of Dublin has just re-launched after a major image overhaul. The re-design was done in stages over the last six months to avoid having to close the store entirely, so if you've been battling with hoarding and closed-off escalators whilst shopping there recently, that's why.

So, does the O'Connell St branch compare with the amazingness that is Primark Madrid or Boston? Let's take a look…

The shoe area alone looks incredible…

And we've got our very own Penneys-tastic map of Dublin…

Having a great old time in the newly renovated @Primark O'Connell Street with @JamesPatrice pic.twitter.com/G4ZsfoGiy4

— Alison Colhoun (@alisoncolhoun) March 21, 2016

Plus this EPIC make-up wall…

Oh, and a bikini wall too…

Plus a tech accessories wall for good measure…

And in true Penneys style there's still heaps of bargains…

Yup, we're sold.