Eh, random?! Paris Hilton launches a new beauty collection with LIDL

When you think of Lidl, the first celeb that pops in mind for a collab is NOT Paris Hilton.

The bargain supermarket chain is known for its cheap basics and knock-off wonders, so it was a bit of a surprise to learn that the reality star heiress is making a collection with the food store.

 

I‘m so excited to share my new collection from @LidlDe with you! Be the first to get it here: @LidlDe #HereComesParis #Hair #BTS #Blonde #Beauty

A video posted by Paris Hilton (@parishilton) on Dec 20, 2016 at 9:12am PST

Paris announced the news on social media, posting a teaser video with the Lidl logo.

She captioned the clip: "I'm so excited to share my new collection from Lidl."

The video is literally a two-second clip of her strutting through a door, but looking at Lidl's website and the Youtube video it shared, the collection is going to be full of hair appliances.

Random? Yes, we think so.