Reimagining the classics: Nestlé launches new range of ice cream inspired confectionery
Nestlé Confectionery is introducing fresh additions to its family, with its ice cream inspired confectionery range.
It has taken some of its best-loved brands – AERO®, MILKYBAR®, MUNCHIES®, and ROWNTREE’S® RANDOMS® – and reimagined them with a nostalgic, ice cream twist.
To celebrate the launch, Nestlé in collaboration with Jordan Banjo, member of dance troupe Diversity, mixed two ice cream van jingles, transforming them into a dancefloor filler.
The new range of sharing bags includes popular classic ice cream flavours with Neapolitan flavour AERO® Melts, Raspberry Ripple flavour MILKYBAR® Buttons, Cookie Dough Ice Cream flavour MUNCHIES®, and Ice Cream shaped ROWNTREE’S® RANDOMS® Foamies.
Talking about the new launch, Maria McKenna, Confectionery Marketing Manager, Nestlé Ireland said: “We are delighted to bring classic twists to life with our new reimagined ice cream flavour range. These imaginative additions represent our dedication to creating joyful experiences with some fun unexpected twists along the way. We believe our customers will love the unique taste and texture in every bite and have a wonderfully nostalgic experience!”
The new range is now available to buy in stores nationwide.
