Relish the retro: Kodak announces amazing news for camera junkies
We might have fallen head over heels for digital cameras and smart phones when they made their debut in the late 90s and early noughties, but that doesn't mean we don't miss the good ol' days when waiting for our photos to develop was par for the course.
Being able to instantly delete an unflattering snap from your phone or filter the life out of your latest selfie on Instagram definitely has its merits, but it seems people are yearning for simpler times.
And apparently, Kodak has been listening.
According to emerging reports, the tech company have made the decision to reintroduce sales of traditional photo film after the public began demanding its return to the shelves.
Five years ago, the production and sale of the company's high-end film, Ektachrome, came to an end, but it'll be back with a bang later this year.
Commenting on the trend which sees a renewed interest in 'retro' products, Kodak’s Steven Overman expressed delight over the reintroduction.
"We are seeing a broad resurgence of excitement about capturing images on film," he began.
"Kodak is committed to continuing to manufacture film as an irreplaceable medium for image creators to capture their artistic vision. We are proud to help bring back this classic," he added.
But if you're only dying to get your hands on it, you'll need to sit tight for much of 2017 as it won't be hitting the shelves until autumn.