Remember Ruby from GBBO? She does NOT look like this anymore

So, Ruby Tandoh has undergone a radical transformation.

In a move which has left her Twitter followers reeling this week, the Great British Bake Off star has taken to social media to share snaps of her new look, and it's fair to say opinion is divided.

The 24-year-old baker, who appeared in the 4th season of the much-loved baking competition, decided to ditch her trademark curls in favour of a buzz cut.

Uploading a snap of herself looking pretty defiant on Wednesday, Ruby wrote: "Do what you want.

do what you want pic.twitter.com/pHY1dKmPkP

— Ruby Tandoh (@rubytandoh) October 26, 2016

Following the snap with her reasoning. Ruby added: "I realised I was always hiding behind my big mop of hair and pulling it over my face so i was like… bye curls, hello being unapologetic."

And while most social media users have praised the new look, not everyone has been so complimentary.

heard yer boyfriend prefers girls with long hair pic.twitter.com/AAl9MRFgHX

— Ruby Tandoh (@rubytandoh) October 26, 2016

Taking issue with Ruby's decision to showcase her shaved head, one follower wrote: "Not attention seeking at all, is it?"

Owning her critic with one line, Ruby replied: "Is your bald ass head attention-seeking too?"

Ruby 1. Troll: 0