Apparently this is the perfect length for a KISS… and we’re confused

Look, we're all unique. What appeals to one, might not appeal to the other.

Some couples love PDA, other couples despise it. Some couples have sex three times a week and others, three times a month. It's all to do with preference, right?

So, when we saw this study, which exposed the 'ideal kissing length', we were a tad confused… because, can you really time it? And who cares?

The study involved a Facebook Live video, produced by Virgin Atlantic, which saw a couple kissing in an airport.

Virgin Atlantic asked its viewers to send a shocked-face emoji at the moment they thought was time the kiss should end… and that was 12 seconds in.

The video had over 36,000 viewers and 628 reactions, which we'll admit is a fair amount.

But, you know what? Kiss longer, kiss shorter, kiss all night long… do whatever you want to do.