So, Ireland has a BRAND-NEW cider, and we are already converted

In case you hadn't noticed, today is one of the brightest days we’ve had in… well… ages.

(Between the showers and all, natch)

And while we don’t want to jump the gun here, it has got us fantasising about that grand old stretch in the evening when pints after work are not just desired, but practically mandatory.

Reminding us that lazy summer evenings are only around the corner,  a brand new cider has hit the Irish market, and we are already official converts.

Created with a perfect blend of bitter and sweet Irish apples, OUTCIDER strikes the ultimate balance, and means you no longer have to chose between an overly sweet or excessively tart pint.

Appealing to those who appreciate a sweet drink, but need that extra edge, it looks like OUTCIDER will be top of the guest list at most sessions this summer.

“OUTCIDER tastes great, really great and using street art brings the brand to life and allows us to create an even deeper connection with those who demand more from a brand,”  said marketing director Belinda Kelly.

“Tasting great is no longer enough for street-smart consumers, they want a brand that’s bang on the money for them; a brand that gets them and knows where they’re at.”

Lads, you’ve nailed it.