So MAGNETIC eyeshadow is now a thing and it actually looks awesome
Every makeup fanatic knows the sadness that comes with smudging a brand new product for the first time.
But thankfully that shameful feeling could soon be confined to the past as the cosmetic gods have finally gifted us with magnetic eyeshadow.
MAC’s Spellbinder shadows have been magnetised to prevent eyeshadow fallout and will keep the pigments looking picture perfect in their pots no matter how many times you use them.
As demonstrated in the following clip, magnets beneath the product allow the shadow to simply be pushed back into its original wave shape after use so that it always retains its untouched look.
A spokesperson for the brand told The Huffington Post that the Spellbinder range will be available in the UK from December 1, but will only run for a limited period of eight weeks.
The shadows – which come in cobalt blue, cool teal, warm olive, vivid emerald, deep amethyst, rich chocolate, smoky quartz and metallic bronze shades – will go on sale in the US later this month.
