So, the ENTIRE country of Sweden has just been listed on Airbnb
The Swedish tourism board have just pulled the marketing stunt to top all marketing stunts.
The entire country has just been listed on Airbnb as part of Visit Sweden’s latest tourism campaign.
The idea is based around the Swedish legal principle of ‘freedom to roam’, which states that anybody in the country has the right to enjoy and explore the natural landscape in all its glory.
From cosy beech forests to rugged cliffs shaped by the ice sheet, Sweden's natural landmarks are more beautiful than we could have ever imagined.
Just take a look.
Rocky Island in the Stockholm Archipelago
Beach with Large Limestone Columns (Raukar)
Rugged Cliffs Shaped by the Ice Sheet
Speaking about the campaign, Jenny Kaiser, the USA Country Manager at Visit Sweden said, ''This is made possible thanks to a Swedish right guaranteed by the constitution – freedom to roam. This right enables the Swedish people to experience nature and enjoy the beautiful Swedish wildlife.''
''In Sweden we have everything from high mountains to deep forests, from beautiful archipelagos to quiet meadows. Now, together with Airbnb, we welcome everyone to come to Sweden and, through freedom to roam, share our wonderful nature.''
When visiting the page, users are given the option to click a 'Visit Sweden' button which then redirects them to a website packed with videos, interviews and travel tips.
Well played Sweden, we're now all dying to visit.
