
‘Tá brón orm’ This magazine shows how you make it up to the IRISH
We're always up for the craic and we've absolutely no bother having the p*ss taken out of us, but when it comes to certain things us Irish definitely have a breaking point as one UK magazine recently learned.
Having made the mistake of including the Republic of Ireland in a graphic which debates whether or not the UK should leave the European Union, Irish readers went to TOWN on Mixmag and reminded the publication that the Republic is not in fact part of the United Kingdom.
Having been schooled on the Republic's political history via Twitter and Facebook, the music mag's editor reached out to irate readers, and we'll be honest, they nailed the apology.
Acknowledging the professional failing on their part as well as offering a personal insight into the situation, the magazine showed us how to make an apology like an absolute pro.
"Many, many apologies to readers from the Republic of Ireland after our illustration conflated Eire with the United Kingdom," it began in a Facebook post.
"I can only imagine that we were thinking in terms of visual aesthetics instead of geographical and political reality, but there’s no excuse; as Editor I should have spotted it and corrected it."
"As a Scot of Irish descent living in London I know how important national identity is to all of us in these islands – and to Ireland especially in this of all years."
And the clincher, ladies? They finished with this absolute gem: "Tá brón orm and best of luck at the Euros."
Lads, you're forgiven.