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adidas

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Things just keep on getting better for Rita Ora, as she revealed today that she is continuing to make a bigger impact in the world of fashion.

Rita Ora took to Instagram to tell her followers that she has now become the new face of sporting brand, Adidas.

Rita has become the first female artist to become a face of the sporting brand and it was also revealed that Adidas’ new collection has been inspired by the singer’s own sense of style.

Rita gave her fans a sneak peak of the new colourful collection on Instagram, by sharing a snap of her wearing a bright blue hoodie from the new collection.

Rita said her collaboration with Adidas is perfect for her, as she grew up wearing various sporting clothes as child.

“I grew up working at a sneaker store when I was 16 and am a huge sneakerhead. It’s so cool that I’m able to do this with a brand that I sold when I was younger.”

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Did you ever wonder what your favourite selfie would be like printed on to a normal pair of runners? Probably not, but it will soon become a possibility, thanks to Adidas.

A statement released by Adidas said that you could print any of your own Instagram photos onto a simple pair of Adidas runners.

“Print your favourite photos straight on to one of 2014’s hottest silhouettes and make a statement on your sneakers like never before. The possibilities are limitless.”

The Adidas print photo app will soon be available on iPhone and Android in August.

Sounds cool, but we’re not so sure if we’d like our selfies on our runners.

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Aww, we’re going to cry!

Watch as BOD’s trusted playmates bid him farewell in this heartwarming tribute by Adidas.

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Stella McCartney has revealed her top tip for staying fashionable even in sportswear – dressing up and feeling confident in your workout clothes!

In an interview with the Telegraph, she said: “I find that a great kit encourages and inspires me to exercise. When you are wearing something stylish or cool you feel better when you are performing, and I have spoken to athletes who agree”.

Stella spoke about the importance of workout gear in her own life as she is involved in many sports, as well as having a young family, “I’m a bit of an all-rounder in terms of exercise. I run, horse-ride, do dance aerobics in my front room and practise yoga, though not as much as I should. I often cycle to work too, on top of running after four kids, which is probably my main form of exercise!”

Stella’s current Spring/Summer ’14 collection in collaboration with Adidas features vibrant, bright and stylish workout gear, guaranteed to get you moving.

Obviously our lack of motivation is down to boring sportswear and that can only mean one thing – it’s time to shop!

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