As the first solo song from her forthcoming eight studio album, the accompany video was always going to demand LOTS of attention.
But was anyone expecting quite so much blood and boobs??
Less than 48hours ago, Rihanna – well-able to cause controversy at the best of times – unveiled the B***h Better Have My Money video… and it's already notched up close-to 10million views.
Ri-Ri, 27, went behind the cameras too for the shoot – directing the action herself.
And apparently (are we surprised?) the songstress also came up with the concept: a bad-ass gang kidnapping a wealthy woman from her apartment, then taking her to a warehouse and motel where they torture and torment her because they want ransom cash.
The video concludes with a shot of the Grammy Award-winner, naked and covered in blood and lying on a trunk filled with cash.
The song itself, which boasts Kanye West as a producer, has garnered considerable air-time since being released in March, and no doubt the video is about to get a seriously epic amount of attention too.
Here, we look at the strictly NSFW moments from the video…
In the opening scenes, the soon-to-be kidnapped wealthy lady strolls around her apartment in a see-through bra (as you do):
But even a see-through bra is too much for Ri-Ri – the kidnapped woman is stripped naked and bungled into a car:
The songstress even engages in a spot of torture – with the wealthy woman sporting a metallic grill (no, we don't know either):
Rihanna gets really nasty then, sharpening up knives when the kidnapped woman's husband refuses to pay up:
Still, there's always time for a bit of pool-party action:
And in the end, Ri-Ri ends up in a trunk, naked – and covered with blood and money:
Or just watch the whole thing here: