In a move which has captured the attention of more than half a million people today, one Instagram user has uploaded a video which seeks to highlight the pressure placed on young women in today's society.

Karolina Maria, a 20-year-old makeup artist from Norway, begins her message by showing herself scrolling through a social media feed before becoming disillusioned by the images beamed back at her.

Seeking to alter her appearance in an attempt to meet the ideal depicted on countless social media accounts, a fresh-faced Karolina begins applying make up, but after overhauling her appearance with the help of cosmetics decides she's still not up to par.

Explaining the motivation behind the video in the accompanying message, Karoline wrote: "I think it's just so crazy how plastic surgery and fillers have become so normal."

"Don't you ever compare yourself to someone else and think you are less, because only YOU are you, and you are BEAUTIFUL just the way you are."

Karolina's post has been inundated with support from Instagram users, with one writing: "Such a powerful video I hope this reaches women everywhere."

"Love the message of this video! Nowadays it's so impossible to fit the beauty standards," added another.

Check it out.