Meet, Tia Duffy, the Dublin model making waves in fashion industry for her #BeBodyAware campaign.

Hailing from Dublin, Tia now lives in Toronto, Canada, where she works as a plus-sized model.

 

What an honour it was to model for @melmiraboutique. I love this brand and how they cater to every shape and size. They are very diverse in nature as a company and spoilt me with two beautiful swimsuits, now all I need is sun @ryanolan @rachelhiltonmua @plutinomodels #bebodyaware #swimwear #bodies

A post shared by Tia Duffy (@tiaduffycurvymodel) on Apr 3, 2017 at 8:49am PDT

Tia is committed to embracing and celebrating diversity in the world of fashion, and in a recent interview with Vouge Italia, she spoke about why she decided to start the project.

"I was told I was too big by casting directors and sometimes I was too small," she said.

"I noticed a niche for a project that brought education, psychology, diversity and fashion together. A project that would really challenge change through action, imagery and video."

 

A brand that's refreshing and actually gets diversity #Repost @nunude_official with @repostapp ・・・ A society without Your individuality is boring, be shamelessly you and stand out from the crowd #selflovebynunude full video campaign out 30th May 2017 . . . #solidarity #confidence #selflove

A post shared by Be Body Aware™ Project © (@bebodyaware) on May 12, 2017 at 10:18am PDT

"The launch of #BeBodyAware was to bring about a global psychological awareness and conversation of body image, ones own body and the images we are subject to in the media everyday. I just want everyone to be represented."

The project has caught the eye of some high-profile celebrities including, Kim Kardashian and Ashton Kutcher, who shared the campaign with millions of followers on Facebook.

As part of the initiative, Tia is directing a 50 photoshoot series with the aim of changing the images we see in the media.

"I want to reimagine fashion and recreate the images that we have been witnessing on billboards for decades."

In addition, the model is also collaborating on 50 runway shows in an effort to bring diversity to fashion shows around the world.

 

Walking into the weekend like . Love your body with everything you have So proud of the amazing team behind this image for @bebodyaware @Lesley_hampton #tapphotofordeets #bebodyaware @plutinomodels #curvemodel #diversity #fridayvibes #fashionfriday

A post shared by Tia Duffy (@tiaduffycurvymodel) on Mar 24, 2017 at 5:42am PDT

In the future Tia hopes to expand #BeBodyAware to TV and podcasts, as well as working closely with schools in order to integrate workshops into curriculums world wide.