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body inclusivity

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By now, all of society have adjusted to constantly seeing mannequins looking the exact same, with very slim form and usually white.

However, sportswear brand Nike have debuted their plus-size para-sport mannequins in their London flagship store, and has been applauded for this inclusive step.

Their first plus-size clothing range debuted in 2017, offering customers sizes up to 3X. The Oxford Street shop has unveiled its new women's floor exclusively for female athletes.

Nike’s GM/VP for Women in EMEA, Sarah Hannah, said:

“With the incredible momentum in women’s sport right now, the re-designed space is just another demonstration of Nike’s commitment to inspiring and serving the female athlete.

“This is more than a shopping experience, it’s a destination to celebrate sport just in time for an incredible summer of football, netball, athletics and more," Hannah added,

The brand's choice to use a variety of body sizes in its mannequin range has been met with phenomenal praise. The new women's section also has bra fittings and leggings adjustments, so sport can be for everyone and every body type.

With the internet increasingly editing and filtering images of themselves and their bodies, seeing authenticity in clothing modelling is incredibly important.

Any honest depictions of the female body in fashion is a rarity, so we are hugely impressed with Nike's new women's floor.

Celebrating diversity in sport allows anyone to take part in activities of exercise, for their health as well as for social reasons. Giving plus-sized people this space is beyond amazing.

The average mannequin measures, according to The Guardian, are 6ft in height, with a 34in bust, 24in waist, and 34in hips. Not very realistic, is it?

This makes Nike the first brand to use realistic mannequins, and last year Missguided displayed mannequins of varying ethnicities and possessing stretchmarks and vitiligo.

Let's keep up the momentum of demanding real-life bodies in the media, in beauty and in fashion. No airbrush, no editing, and no bullsh*t.

Feature image: Twitter/@designtaxi

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Love Island has faced numerous complaints from body confidence advocates, who point out the show's lack of diversity when it comes to body shapes and sizes.

The smash hit ITV2 reality show has been under pressure over the course of four seasons to include a wider range of body types, and it seems the bosses have finally taken some action.

The Cupid-style show has reportedly cast plus-sized model and mental health advocate Jada Sezer for the upcoming fifth season.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@jadasezer) on

The 30-year-old health campaigner already has achievements under her belt, as the first plus-size model to walk at London Fashion Week. 

She's set to join Tyson Fury's baby bro Tommy in the Spanish villa when the show kicks off on June 3. An inside source spoke to The Sun about the diversity issues which the show has promoted:

"Previous years have been criticised for a lack of diversity among contestants. This year producers are determined to have more variation among the Islanders."

"Jada would be a perfect choice because she is passionate about body positivity- and even appeared on Good Morning Britain in her underwear before running the marathon," they continued.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@jadasezer) on

The stunning size 16 model encourages people to adore their bodies on her podcast, dismissing the idea that a career should be based around your weight.

"This is my natural weight and I’ve been able to make a career from it. If I was to stop liking cake and lost weight then I would probably lose clients because when you get down to a size 14/12 it can be harder to get jobs."

Love Island features contestants with identical, gym-obsessed physiques, which can often lead to controversy given their audience of young women and girls. 

Image: ITV2

The casting announcement has arrived just after an insider revealed that the show will see more variety in terms of the islanders' bodies.

"With everything that’s happened, bosses know that the show will be under intense scrutiny this year so they’ve gone back to see what it is the viewers want, and if there’s anything they can do to make it better."

They continued: "One thing that keeps coming up is the lack of body shape diversity. Viewers want to see girls and boys with bodies they can relate to. Sexy singles come in all shapes and sizes and this is what the viewers will see this year. It’s a really positive move."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The ITV2 series is also bringing in new measures to protect the mental health of contestants after they leave the villa. This was seemingly as a result of the suicides of two former Love Island stars; Mike Thallasitis and Sophie Gradon. 

Other names on the love list for this years' show include; Rochelle Humes' sister Soph Piper, AJ Pritchard's brother Curtis, Big Brother star Lotan Carter, Ted Pullin, Sav Berry, and American model Delilah Belle Hamlin.

Love Island kicks off Monday 3 June on ITV2, we're excited to see the positive vibes that Jada can bring to the show.  

Feature image: Instagram/@jadasezer

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